In short yes! Using hashtags is a way of indexing content so your content can be found by more people, therefore increasing engagement and extending your reach. And by using hashtags that are well-researched and relevant to your content and brand, means your posts are seen more by your target audience. And this is the audience that is interested in your content/brand/business/products/services.
However, be strategic when using hashtags and follow these top tips to help your content being found:
Make sure the hashtags you use are relevant to your brand/content
Check which hashtags your audience uses
Keep them in the caption
Be specific and focused and stick to between 3 and 5*
Create your own-branded hashtag
Research hashtags and create a list in your notes app, ready to add to your posts
Check your insights to see what’s working and learn and adapt
Don’t use hashtags that having nothing to do with your content or brand
Don’t use overly generic hashtags e.g. #instagram – you will never be found
Don't use hashtags that are too popular; if a hashtag has over a million posts associated with it, your post will never been seen
Don’t be repetitive; using the same hashtags for every post will mean your content will be penalised by the algorithm
Don’t add too many; whilst you can add up to 30, this won’t help with additional distribution
Don’t add generic hashtags to your bio, anyone clicking on it will be directed away from your page
* To note, Instagram has recently advised that between three and five hashtags is the optimum number to use, however if you have found a number that works for you, keep doing it.
As a final point, remember that hashtags are a useful and free marketing tool that can help your content be seen by the right people, but they are no replacement for
engaging and good quality content.
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