Writing a good Instagram bio might seem straightforward, but with only 150 characters to play with it requires some thought and creativity. Follow my Top10 Tips to make your bio count: Tip 1: Optimise your Instagram name To create a good Instagram bio make sure the Name Field is optimised with your name and/or a searchable keyword. Instagram considers the name and username fields in search queries so, as an example, if you are a fitness coach or PT, add your name and use keyw

In today’s age of social media, email marketing is considered to be an outdated method of communication. However, whilst Instagram is an incredible channel for reaching new audiences, building a large and engaged following and even selling, email marketing is still one of the most effective marketing channels for establishing an ongoing relationship with your audience. It’s the most cost-effective marketing channel, particularly for small business owners, start-ups and entrep

Reels are going to continue to dominate in 2022 and making short-form video should form a big part of your content strategy moving forward. If you are feeling at a loss when it comes to creating and sharing Reels, then follow these 7 tips to create videos that make an impact: Ensure text appears within the first 3 seconds – your audience needs to figure out quickly what your reel is about to continue to watch it. Use a hook – this is the message at the beginning of the video

If you use Instagram for business purposes, then you’ll be aware of the ‘ever-changing Instagram algorithm’. It's been a source of dismay and confusion for many since Instagram moved from a chronological feed, but do you know how the algorithm actually works? First of all, there’s not just one algorithm at play across the app, each part of the app – Feed, Stories, Explore, Reels – uses its own algorithm tailored to how people use it and to deliver content that is of high int

Are you stuck in an instagram content rut? Creating engaging content on an ongoing basis can be hard, especially when the platform is constantly evolving, so if you are feeling a bit lost follow the seven tips below: #1. Plan your content: Set time aside each month to brainstorm and come up with a list of content ideas. And keep a note of things that inspire you, as well as upcoming holidays, national days and key events that you can create content around. #2. Be authentic: C

Stories is a great way for you to connect with your followers, but sometimes it can be a struggle to get people to actually watch your stories, so follow these five tips to entice your audience and get more views: #1 Be Authentic Show real-time moments from your day. Stories content doesn’t have to be polished, so show a little behind the scenes snippets from your day, but keep it real. People are naturally nosy and like to get to know more about the person behind the brand/b

In short yes! Using hashtags is a way of indexing content so your content can be found by more people, therefore increasing engagement and extending your reach. And by using hashtags that are well-researched and relevant to your content and brand, means your posts are seen more by your target audience. And this is the audience that is interested in your content/brand/business/products/services. However, be strategic when using hashtags and follow these top tips to help your c

Find your niche and be clear about your goals Know and understand your audience and what they expect to see from you Be authentic – don’t try and be someone else To build a more impactful personal brand, establish a brand DNA (including fonts, colour pallet, tone, imagery style, messaging) and don’t stray from it Build brand recognition by being consistent with your branding across all your channels/media and ensure content aligns with the look and feel of your bran