Over the last 12 months Instagram has been keeping us on our toes with a constant stream of updates and changes. Here’s our round up of some of the key updates that will take us into 2022: Replying to Comments with Reels: Instagram has rolled out a new Reels Visual Replies feature that lets users reply to comments on posts with Reels. Now, when users choose to reply to a comment, they’ll see a new option that allows them to select the Reels button to create a video reply. The

Stories is a great way for you to connect with your followers, but sometimes it can be a struggle to get people to actually watch your stories, so follow these five tips to entice your audience and get more views: #1 Be Authentic Show real-time moments from your day. Stories content doesn’t have to be polished, so show a little behind the scenes snippets from your day, but keep it real. People are naturally nosy and like to get to know more about the person behind the brand/b

Currently in the testing phase, Instagram is to launch a new suite of features that will help creators monetise their content and earn a living through the platform. In a recent press release, it was announced “We’re introducing a suite of new tools that help creators and brands connect and collaborate on Instagram through brand partnerships, commerce and more” The new branded content partnership features are to help creators get discovered by more brands and make it easier

Find your niche and be clear about your goals Know and understand your audience and what they expect to see from you Be authentic – don’t try and be someone else To build a more impactful personal brand, establish a brand DNA (including fonts, colour pallet, tone, imagery style, messaging) and don’t stray from it Build brand recognition by being consistent with your branding across all your channels/media and ensure content aligns with the look and feel of your bran