Unlike Instagram Stories which disappear after 24 hours, your Story Highlights are a permanent fixture and prominently displayed below your bio and above your feed, on your profile.
Highlights are essentially curated collections of your best Stories content and can be viewed at any time. They allow you to showcase your best content and direct followers to the content you want them to see.
If you’re not already using Highlights, just like any part of your Instagram content strategy, you should think carefully about what topics to include and how best to use them to your advantage.
Here are 10 ideas on what to include:
Products: If you have physical products e.g. an activewear range, showcase your latest range or seasonal sale.
Member transformations /testimonials: Save before and after pictures of clients you’ve trained.
Nutrition: Save your favourite recipes, what you eat in a day or useful nutrition tips.
Workouts: Save workouts for the gym, home, on holiday, with bands, or the best exercises for abs, glutes etc.
App: Organise into what’s included, how to use it, why you should sign up, why members love it.
Behind-the-scenes: Save snippets of everyday life which helps followers to get to know you.
Q&A: Save questions & answers to your most asked questions.
Tutorials: Save helpful tutorials and how to guides e.g. how to perform a certain exercise, or gym hacks.
Affiliates or brand partners: Save affiliate links and details of brand partnership deals and the latest discount codes.
Audience interest: Organise your most viewed Stories by topic.
Once you created your Highlights don't forget to keep them up-to-date.
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