Find your niche and be clear about your goals
Know and understand your audience and what they expect to see from you
Be authentic – don’t try and be someone else
To build a more impactful personal brand, establish a brand DNA (including fonts, colour pallet, tone, imagery style, messaging) and don’t stray from it
Build brand recognition by being consistent with your branding across all your channels/media and ensure content aligns with the look and feel of your branding
Consistency and frequency are absolutely key when it comes to posting content – post daily to your grid and stories
Engage with your audience by creating content that will promote a response; i.e. frame a question within the caption or use polls or question boxes on stories
Create varied, high quality content including reels, videos, IGTV, feed, user generated content, and follow trends
Tag larger brands that are relevant to your vertical
Like, comment, share – regularly engaging with your followers will help you build an engaged and loyal online community
Respond to comments and DMs. This may seem like a herculean task as your account grows, along with the number of comments and DMs you receive, but it will help to build trust, credibility and loyalty towards your brand
Think ahead by planning and scheduling content in advance – there are free scheduling tools available
Don’t forget to use relevant hashtags – between 3 and 5 is the optimal number
Get personal by sharing snippets of your life – anything you are comfortable in sharing will help your audience to get to know you and will help build trust and loyalty
Use Analytics to monitor your performance – understanding what works and what doesn’t will help you plan future content and campaigns
Looking to launch your own-brand but you don't have the cash flow, or expertise?