Repurposing content, also known as content recycling, is a great way to get the most bang for your marketing buck and get your content seen in front of a new audience or across multiple platforms. There are so many things you can do with a single piece of content.
Turn long-form content into carousel posts
Curate a series of posts into an Instagram Guide
Read our latest blog on the 6 reasons WHY you should be recycling content..
Curate blogs on a similar topic into an eBook
An article can become a key theme for a podcast
Reformat a blog post into an e-newsletter
Take statistical information to make an infographic
Turn TikToks into Reels
Turn a video transcript into a blog
Screenshot your best Tweets for Instagram
Create Story Highlights out of your best Instagram content
Turn carousels into a series of single posts
There are so many benefits to repurposing content, beyond just saving you or your marketing team time and money, so if you have some gaps to fill in your content plan, go through your Instagram Insights or Analytics to see what content has performed the best, and take something you already have and repurpose it into something new.