Unlike Instagram Stories which disappear after 24 hours, your Story Highlights are a permanent fixture and prominently displayed below your bio and above your feed, on your profile. Highlights are essentially curated collections of your best Stories content and can be viewed at any time. They allow you to showcase your best content and direct followers to the content you want them to see. If you’re not already using Highlights, just like any part of your Instagram content str

If you are a creator growing your own personal brand, driving traffic to your website from Instagram should be a key part of your marketing tactics. Following these tried and tested tips Tip 1. Add a Link in Your Instagram Bio. This tactic is the most effective way of directing traffic from Instagram to your website, product pages, latest blog, YouTube video etc. Utilise free tools such as Linktree and add multiple links from one landing page. TIP 2. Utilise Instagram Stories

Instagram is a powerful marketing tool, but not one you should just wing and see what sticks. As with any marketing channel you need to have a plan. If Instagram growth is your goal, make sure you are following these 8 marketing practices: Having a strategy: You need a strategy in place to build a strong organic presence. Without a clearly defined strategy, you’ll find yourself just posting for the sake of it and, as a result, seeing no return from your efforts. Setting goals

As a business owner, I’m regularly working at home with only my pups for company. Working in that environment it’s important to cultivate discipline to stay productive and avoid distractions. It’s so easy to become side-tracked, and whilst small distractions may seem harmless, frequent interruptions can seriously impact your productivity and quality of work. For me, here are 7 ways that help me avoid distractions when I'm working: Cultivate daily habits: I swear by my morning

Writing a good Instagram bio might seem straightforward, but with only 150 characters to play with it requires some thought and creativity. Follow my Top10 Tips to make your bio count: Tip 1: Optimise your Instagram name To create a good Instagram bio make sure the Name Field is optimised with your name and/or a searchable keyword. Instagram considers the name and username fields in search queries so, as an example, if you are a fitness coach or PT, add your name and use keyw