Find your niche and be clear about your goals Know and understand your audience and what they expect to see from you Be authentic – don’t try and be someone else To build a more impactful personal brand, establish a brand DNA (including fonts, colour pallet, tone, imagery style, messaging) and don’t stray from it Build brand recognition by being consistent with your branding across all your channels/media and ensure content aligns with the look and feel of your bran