Unlike Instagram Stories which disappear after 24 hours, your Story Highlights are a permanent fixture and prominently displayed below your bio and above your feed, on your profile. Highlights are essentially curated collections of your best Stories content and can be viewed at any time. They allow you to showcase your best content and direct followers to the content you want them to see. If you’re not already using Highlights, just like any part of your Instagram content str

Writing a good Instagram bio might seem straightforward, but with only 150 characters to play with it requires some thought and creativity. Follow my Top10 Tips to make your bio count: Tip 1: Optimise your Instagram name To create a good Instagram bio make sure the Name Field is optimised with your name and/or a searchable keyword. Instagram considers the name and username fields in search queries so, as an example, if you are a fitness coach or PT, add your name and use keyw